At FIKA lifestyle we are committed to protecting the privacy and maintaining trust of customers and visitors to our website. We adhere strictly to the requirements of the Data Protection Act and the General Data Protection Regulation (GDPR). 

This privacy statement sets out how FIKA lifestyle uses and protects any personal information collected in order to provide you with the best possible service.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

FIKA lifestyle will never sell your data to anyone and strictly complies with EU law.


In this Privacy Policy, the following terms shall have the following meanings for your understanding:


means an account required to access and/or use certain areas and features of Our Site;


means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in our Cookie Policy

“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

“personal data”

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and


means FIKA lifestyle Ltd, registered in UK & Wales, number 12985000



Our Site is owned and operated by FIKA lifestyle Ltd

Type of Business: Limited Company, registered in the UK & Wales, NO: 12985000

Registered address: 12 Stafford Road, Petersfield, Hampshire, GU32 2JG

Email address:



This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy notices of any such websites before providing any data to them.


Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 6, below.


5.1 As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

5.1.1 The right to be informed about Our collection and use of personal data;

5.1.2 The right of access to the personal data We hold about you (see section 13);

5.1.3 The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 17);

5.1.4 The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 7 but if you would like Us to delete it sooner, please contact Us using the details in section 17);

5.1.5 The right to restrict (i.e. prevent) the processing of your personal data;

5.1.6 The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases;

5.1.7 The right to object to Us using your personal data for particular purposes; and

5.1.8 Rights with respect to automated decision making and profiling.

5.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 17 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

5.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.


We may collect some or all of the following personal data (this may vary according to your relationship with us outlined below):

When you visit we collect the following data with your consent:

  • Browser Location
  • IP Address
  • Which website you visited before the session
  • Which website you visited after the session
  • How long your session lasted
  • Which pages you visited during your session
  • The date and time you visited our site
  • The frequency of your use of vouchers of promotional offers
  • Details regarding when and how you gave consent to receive marketing communications from us

When you visit and place an order through our website, we collect the following data with your consent:

  • Name and title
  • Email Address
  • Billing Address
  • Delivery Address
  • Phone Number
  • Your payment card details

When you visit and use the contact form to get in touch or sign up to our Newsletter, we collect the further following data with your consent or based on a legitimate interest:

  • Name
  • Email Address
  • Your marketing preferences

When you contact us using Social Media messaging apps (For example, Facebook Messenger ) we collect the following data:

  • Social Media URL(s)

When you demonstrate an interest in using our services or enter into contract for services provided by us, we request to collect some or all of the following data;

  • Name
  • Address
  • Email address
  • Telephone number
  • Information about your preferences

We may, from time to time, collect information about you from other sources including:

  • When you email us
  • From customers when they have ordered a gift to be delivered to you
  • From automated Cookies when you use our website. Please see our Cookie Policy

7.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 8, below.

7.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data, or because it is in Our legitimate interests.

Specifically, We may use your data for the following purposes:

7.2.1 Providing and managing your Account;

7.2.2 Providing and managing your access to Our Site;

7.2.3 Personalising and tailoring your experience on Our Site;

7.2.4 Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);

7.2.5 Personalising and tailoring Our products and services for you;

7.2.6 Replying to emails and messages from you;

7.2.7 Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on the ‘unsubscribe’ link at the  bottom of Our emails);

7.2.8 Market research;

7.2.9 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;

7.2.10 Responding and communicating with you on particular social media platforms or apps you contact us through first.


7.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message, or post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

7.4 Third parties whose content appears on Our Site may use third party Cookies, as detailed below in section 14. Please refer to section 14 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy notices of any such third parties.

7.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

7.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. 


8.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

8.2 Your data will only be stored in the UK.

8.3 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

8.4 Steps We take to secure and protect your data include:

8.4.1 We use Internet standard encryption technology (“SSL” or “Secure Socket Layer” technology) to encode personal information that you send to us when placing an order through the site.

 8.4.2 We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit. We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

8.4.3 Our website is built on the framework, but also uses some plugins and services hosted at, which is run by Automattic Inc. WordPress requires visitors that want to post a comment to enter a name and email address. For more information about how WordPress processes data, please see Automattic’s privacy notice.


9.1 We only disclose your personal information outside our business in very limited circumstances as set out below:

9.1.1 Distribution – To deliver the products you order through our website to the address you wish them to go;

9.1.2 Email service providers – to arrange for the delivery of any email correspondence to you from us

9.1.3 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

9.2 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.


*Please Note: The transmission of information via the internet is not completely secure. Although we will do everything possible to protect your personal information, we cannot guarantee the security of any personal information during its transmission to us online. You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we are at fault.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security. In addition, we recommend that you take the following security measures to enhance your online safety: (i) when creating a password, we recommend use at least 8 characters with a combination of letters and numbers; (ii) we recommend you frequently change your password – you can do this by going to “My Account” and clicking “Change name, email or password”; (iii) keep your passwords private – remember, anyone you knows your password may access your account; and (iv) avoid using the same password for multiple online accounts. We will never ask you to confirm any account or credit card details via email. If you receive an email claiming to be from The White Company asking you to do so, please ignore it and do not respond.


10.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

10.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.


11.1 In addition to your rights under the GDPR, set out in section 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).


12.1 You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

12.2 You may restrict Our use of Cookies. For more information, see our Cookie Policy.


You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at, or using the contact details below in section 17.


This privacy policy does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.


We may update this Privacy Notice from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Notice on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

This Privacy Notice was last updated December 2020.


If you have any questions about Our Site or this Privacy Policy, please contact us:

By email:

By post:  12 Stafford Road, Petersfield, Hampshire GU32 2JG 

Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.